Monday 7 October 2013

Futura Research


I did some research into Futura as I felt it was important to have some knowledge of the typeface before I started the project. I looked at a number of sources to get the information that I wanted to find out but the most helpful by far was idsgn.org
Futura was designed between 1924 and 1926 and was released in 1927 by Bauer type foundry. It was designed by Paul Renner, a German graphic artist, type designer and painter. As well as Futura, Renner designed the well know typeface Plak.
Renner designed Futura with the Bauhaus design philosophy in mind. Putting function over form and avoiding any non-essential elements. This has resulted in an incredibly simple, minimal typeface.


Futura is a massively popular font. Shown above are just a few examples of Futura in use. As you can see some huge companies have used the typeface in their logo. Futura was even the typeface used on the historical plaque that was placed on the moon in 1969 by the  astronauts of Apollo 11.



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